Yoga, Our Newest MilitaryAvenue Category

Do you teach yoga or do you know a local business that does? If you have a special affinity for our US Military then you will be happy to know we have recently added 'Yoga' as a new category under Fitness on MilitaryAvenue. What do you have to do to have an ad on MilitaryAvenue.com? Offer a Military Discount! That's pretty simple! Sign-up here!

For all of the Yoga instructors and businesses out there I wanted to share an article from Army.mil that you may enjoy:

A major problem discovered by the task force is an "over-reliance on medications to treat pain" and the "increased prevalence of prescription abuse" among Americans in general.

To tackle these obstacles, the report recommends the use of integrative and alternative therapeutic modalities such as yoga, acupuncture, meditation and biofeedback in a patient-centered plan of care.


As a yoga instructor you can help our wounded warriors, our stressed spouses on the homefront, the military community in general! Get the word out about your services and be sure to thank your new customer for THEIR service to our great country!

By the way, we have quite a few categories in the Fitness category: Exercise & Fitness, Fencing, Fitness Clothing, Gymnastics & Dance, Martial Arts, Recreational Trails and now Yoga. If you know of a business in one of these categories be sure to let them know about MilitaryAvenue.com. Marketing to the Military community has never been easier! (We even have an easy card you can print and hand to your colleagues.)

"Pay, benefits make military towns affluent" - Are you tapping in?

Just in case you wondered about the impact of your local military-installation on your community...

Rapidly rising pay and benefits in the armed forces have lifted many military towns into the ranks of the nation's most affluent communities, a USA Today analysis finds. *

According to the article on MilitaryTimes.com some of this new found affluence is from hazardous-duty incentives and combat pay in war zones.  (I would supect a majority of the pay increase since 2000, actually)  How are you taking care of the spouse and children back home in your town?  How is your business welcoming the troops when they return home?  Don't wait for other businesses to show their appreciation and support!  Be the front-runner!

Be sure to grab the military-families' attention in your community!  Become a MilitaryAvenue Partner today.  Already a MilitaryAvenue Partner?  Be sure your ad is up to date!


* Read the full article on MilitaryTimes.com - "Pay, benefits make military towns affluent"

"Did You Know?" The impact of online-advertising...

I recently ran across this video and thought our MilitaryAvenue Partners would enjoy it.  Take a moment (or two) to watch it and think about your advertising and the future of your business!

By the way ... the message in the video is not new.  We have been touting the importance of reaching the mobile, fluid, military-community via the internet for quite some time.  But this is a great reminder, full of fun and interesting facts!



We know you that as a MilitaryAvenue Partner you want to be in touch with /this generation/; the mobile, the movers, and the in-touch.  Your business is on the Internet (find your business on MilitaryAvenue.com via our Reward Finder)!  We share ads on Twitter and Facebook.  (Find out more: MilitaryAvenue Partners: Value Added ... Tweet Tweet Post Post).  Don't down-play your internet-advertising!  Your ad on MilitaryAvenue.com is a big-deal.  It is the way that the military-community can find you.  It is the advertising-avenue of today and the future.

- The MilitaryAvenue Team


Related Articles:

What does your ad convey?

MilitaryAvenue Partners, have you used our Reward Finder?


  • What does your ad look like?
  • What are the thousands of military-families that use our Reward Finder learning about your business?
  • Is your ad up to date?
  • Would you like it to be higher up in the list of discounts for your area? 
Take the time to review your workLog-in and make changes.  We want YOU to put your best foot forward for our military-community.


Some important related articles:
MilitaryAvenue Partners: You too can be a General - How you can have your discount listed higher for your installation & category

Military Rewards and How to Win the Hearts of the Military Community - The importance of a quality military-discount

Putting Your Best Foot Forward - Military Alerts - Your ad isn't just seen directly on MilitaryAvenue.com!

Spreading the Word

We all have goals! That is what helps catapult a business to success. What is one of MilitaryAvenue.com's goals?: Reach the Military Community. We continue to succeeded; yet, we won’t ever take it off our list of goals because we want to reach EVERYONE and continue a relationship with our users in order that our Partners get the business exposure they deserve!

The military is a very fluid group and so as the word spreads YOUR business gets more exposure. The more families that sign up for Alerts in your area, the more they learn about you and what you have to offer. YET ... what do the military-families want to see more of? Area Military Discounts! SO the more great-military incentives at one particular base or post the more military-families will continue coming back to the site. Pretty cool!

So help us spread the word so that you will benefit! Print up a sheet or two of these very simple business cards to hand out to local merchants; colleagues at a Chamber of Commerce meeting, folks you know in your office-building that deserve to gain the military-families' trust, your golf-buddies or neighbors that have their own business.





PS: Some ways we have reached out to the military include (not in any way limited to) Facebook, Twitter, Military Alerts, Military Family Newsletters, Spouse Field Exercises, DoD Roundtables, Blog-Hops. . . We are in the trenches ... and I tell you the list is just about endless. How are you reaching out today? MilitaryAvenue Partners, Thank you for including MilitaryAvenue.com on your list!

July Featured Military Reward - Heaven's Best


We are about to celebrate the 4th of July and that means the heat of summer is here! We have selected a patriotic company that recognizes the sacrifices our service families make as our Featured Military Reward for July! Heaven's Best Carpet and Upholstery Cleaning has an exceptional Military Reward for military families in the middle of a PCS move in or move out at Beaufort MCAS! Or maybe you just need to freshen your house after a busy year?





Their Military Reward says:

25% Military Discount Heaven's Best Carpet Cleaning cares and understands the sacrifices that the military community has made in safe guarding our country. Thank You!



Their ad can be seen at Beaufort MCAS in our Military Rewards and Carpet Cleaners categories! Their Reward can also be seen on Military Avenue Alerts! Sent directly to your in box once a month they feature local Military Rewards at your installation! Have you signed up? No? Why not? Register for Alerts at MilitaryAvenue.com! Top right corner, click on register and provide an email address and your installation! Its easy!



A special thank you to Heaven's Best Carpet and Upholstery Cleaning and all of our MAPP partners for supporting your military community with your Rewards. Do you have a friend with a business that needs to reach out to the military community? Know a Military Friendly business? Tell them why they should offer a Military Reward and how they can have free advertising on MilitaryAvenue! Or send them this link:



We choose a Featured Military Reward each month to highlight our Partners and their wonderful support to the military community! Our military family team chooses one based on value for the military family and how well it sends the message "military friendly business".

Have a great Fourth of July! While you do, remember our military families that have loved ones in combat zones! Maybe you could even invite them out for a Fourth of July event and share some time with them! They would love it! Our 101 Ways to celebrate the 4th of July will give you some fun and safe ways to participate with them!

June Featured Military Reward - Coldstone Creamery


We just celebrated Memorial Day and that means summer is here! With summer comes a special need for ice cream in this military family! So when the votes were tallied it was easy to understand why we chose Cold Stone Creamery - Point Loma as our Featured Military Reward for June!


Their Military Reward says:

15% off your entire order (excluding gift card purchases) when you show your active duty or retired military ID. Cannot be combined with any other offers, discounts or coupons.



Their ads can be seen at Point Loma Naval Base, San Diego Naval Base and San Diego Marine Corps Recruit Depot on MilitaryAvenue.com under our Ice Cream Shop category!



A special thank you to Coldstone Creamery - Point Loma and all of our MAPP partners for supporting your military community with your Rewards. Do you have a friend with a business that needs to reach out to the military community? Know a Military Friendly business? Tell them why they should offer a Military Reward and how they can have free advertising on MilitaryAvenue! Or send them this link:



We choose a Featured Military Reward each month to highlight our Partners and their wonderful support to the military community! Our military family team chooses one based on value for the military family and how well it sends the message "military friendly business".

Have a great summer and enjoy some ice cream and while you do remember our military families that have loved ones in combat zones! Maybe you could even invite them out for an ice cream and share some time with them! They would love it!

“Shoulder to Shoulder” with the Afghan Legal System – DoD Roundtable


Are you ready to give your life for your country? For the privilege of voting? To defend your people from those who intimidate and would establish an autocratic legal system depriving many of basic human rights? When I started the DoD Blogger’s Roundtable this morning it was an add on to a very busy schedule and I was not sure how to talk about the Afghan legal system and its relevance to our readers! Then Colonel Rick Rousseau, with the Office of the Staff Judge Advocate (OSJA), NATO Training Mission Afghanistan & Combined Security Transition Command Afghanistan (NTM-A/CSTC-A) told me about First Lieutenant (1LT) Lutfallah Abrihimi, an Afghan soldier, legal officer and patriot!

Why is the Lieutenant’s story important to us? Because he did all of those things! He is why we are in Afghanistan and an example of a hero that can be used to explain to others exactly why we should oppose autocracy worldwide! But I get ahead of Col Rousseau’s story to the Roundtable!

Think of a country controlled in the past by the Taliban, communists, the Soviets, the tribal leaders and many others! Imagine the legal systems involved! Think of land ownership disputes! Try to get Title Insurance on that house! Or ask the county administrators for a land plat to determine who owns what! Take the next step and put yourself in the Afghan Army! Now you are an American legal officer giving advice to the development of the Rule of Law within the Afghan Army and the National Police! Head spinning a bit? That is Col Rousseau’s job with his staff of JAGs and legal advisors. He has three divisions that deal with specific issues including the legal systems for the National Police and Afghan Army.

They have stood up a national legal school for Army officers and are completing about 300 courts-martial a year! Rousseau said they had a developing system similar to the UCMJ. It has been successful but they were challenged when it came to senior officers (Colonels and above) which take political will to prosecute! They are “building the foundation” and the system is not perfect but developing. They are improving and adding significant numbers of judicial security officers and meeting the challenges of unlawful command influence head on! During one recent legal conference an Afghan general said they just had to do what is right! Getting that mindset to be the standard is the challenge!

They have added women in the legal offices as more women are recruited for the Army and police service as well! The colonel said they deal with family issues and abuse problems. He said they are crawling in this area but going to the walking phase. He has not seen any stigma or delays to continued growth in this area of the rule of law. The State Department is bringing in a special Ambassador this summer to deal with the entire Afghan rule of law issues. He is expecting a joint task force of multiple countries, government agencies, civilian and military, Non Governmental Organizations, etc to participate! Despite the challenges of so many folks being involved the colonel seemed excited to see progress in Afghanistan’s Rule of Law! Why? Let’s go back to the Lieutenant’s story!

Emergency leave requested properly for a family crisis in Kabul the lieutenant could not find air travel on such short notice from Kandahar so he jumped on a bus! It was the day after national elections – Aug 21st, 2009! The Taliban had threatened to cut off the fingers of those who voted since they could see the ink stains required to vote! The bus was stopped/hijacked by a group of Taliban as it moved the passengers to their destinations. The Taliban attempted to impose their form of injustice and Lieutenant Lutfallah Abrihimi said not on this bus and killed three of the Taliban with his service revolver before running out of bullets! Defying the remaining Taliban he died standing up for the rights of its citizens to cast a vote! To read more please go to Afghan Soldier, Lawyer and Hero and thank you Colonel Rousseau for telling us this story!

Do you want to listen to or read a transcript of the Roundtable? Please go to DoDLive! Want more articles from MilitaryAvenue.com on Afghanistan? Please go our Reading Room!
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