Do You Have a Frog in your Pocket?

"Calling Dan will also bring the opportunity for discounts ..."

Something caught my eye, increased the focus, sped up the senses a bit, made me look twice, liked what what I saw, turned to look, clicked on it, read, read more, smiled, connected the dots and they got my attention. 

Recently, we had an innovative, military friendly online small business, Frog in My Pocket,  place several First Class Package ads on MilitaryAvenue and I asked the owner if she could answer a few questions about her business and specifically the company's marketing strategy.  Penny readily agreed to tell us more about Frog in My Pocket and her efforts to support the military community. 

How do you spread the word about Frog in My Pocket? What is most effective, efficient? How about social media, twitter, pinterest, Facebook?

Frog in my Pocket takes advantage of a combination of social media, paid online advertising, and organic search term targeting, as well as focusing on offering a robust, attractive website. We have found that traditional magazine and paper advertising is not as effective in terms of cost and conversions.

Why did you post ads on 

We appreciate everything that our military families do for all of us, and we wanted a place where we could help in return with a permanent discount that is available only to military families. is one of the easiest and most attractive websites available for military families. Not only are there great resources for military discounts that are easily searchable, but there are also tons of resources and great information about relocation, education, travel, and even an “Answers” area where anyone can post a question relating to military life and find the answers they need from members of the military community. We appreciate the opportunity to be a part of that.

Is a military discount effective in reaching out to the military community? Do you have a large military audience? Do you anticipate a military page?

That's why we're here. We are excited about the opportunity to offer this discount to your families. Military families have some unique challenges, which can include both a limited budget and a limited ability to travel far enough to find what they need. Frog in My Box offers quality clothing, shoes and books at great value – delivered right to the door wherever possible. We will be adding military resource pages to our site, and would appreciate the opportunity to link to some of your resources.

Veterans Day Meals, Deals & Support

Next month is Veteran's Day and a great chance for you to note their sacrifices and protection of our great country. As a MilitaryAvenue Partner what are you doing to recognize our Military and Families this upcoming Veterans Day? Start preparing now for this day of recognition for those who have frequently given so much for their country.

Welcoming our Military to your place of business

Here are ideas to jump start your recognition of Veteran's Day. Make it something that makes veterans and their families feel appreciated:

Getting the word out

An example of a Military Reward for Veterans Day
(click on image for detail)

The Reward that you have earned

To show our appreciation for your support to our veterans and their families we are having a "We Thank Veterans Campaign" until November 11th! Make the promise to thank veterans and we will offer you a ten percent (10%) discount on any upgrades with the discount code, "VETERANS". Log in to your account and build your upgrade! During checkout enter the discount code and it will be automatically discounted and your ad year starts again! Thank you!

Supporting the Relocation, Travel and Lifestyle Needs of the American Military Family

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Directory of Military Spouse & Veteran Owned or Managed Businesses

Military Spouses and Military Veterans have a lot to offer.   We want to help you get the word out about your business to the military-families that live around you!
From the restaurant to the PR firm;
from the cosmetic sales to the attorneys;
from lawn care operators to the real estate agents;
you name your niche ...

You have something to offer your military community!

Small Business Advertising, free upgrade

We are offering a free upgrade to a First Class Listing as a sign of appreciation to the businesses that support our troops. 

A picture is worth a thousand words and that is so true of our MilitaryAvenue Partner Program.  We appreciate what you do for our military and their families!  You can always count on a free ad from for any business that offers a valid Military Discount.  However, with this promotion we would like to offer you a free upgrade to a First Class Package (a $60 value). What does this mean?

Recognizing the Military Child

April is the Month of the Military Child

How will you, the small business, recognize these young patriots? Here are just some quick ideas to get you brainstorming about what your business can offer:

  • Come in for a free hero sized meal (a kids meal on your menu) - for a Diner, Restaurant or other food establishment
  • Come in and enjoy a free child's class on us - for a Martial Arts, Art Class, Gymnastics and Dance and more
  • Let us help you empower your military child. Come in for a free book, free class, whatever a military parent might appreciate while helping raise the next generation in the midst of the crazy-military lifestyle
  • Come in for a free gift from our Treasure Box for your military child - Any type of business that might have a collection of fun toys to give
  • Offer a discount off the family's purchase in honor of their military child.

Now that you have decided what you are doing to Celebrate Month of the Military Child let us know.  Build your free ad at or update your current ad.  Let's make this month something for the military community to get excited about!

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Expand Your Market Reach to the Military Community with RANK

ATTENTION military friendly businesses: We have an offer for your business that gives you additional exposure to the military community! Read more

A Military Discount Helps Your Sales

Do you have a plan to reach your military community?  Will a Military Discount help?

Does your business Strategy include a military discount?  What is strategy? To better help me explain why a business should offer a military discount as part of their marketing plan I did some research. Strategy is from a Greek word and basically outlines the policies of the organization to meet goals! Goals like: how much in sales, revenue and profit do we need to keep our doors open? That is what I am talking about! So after establishing some policies, we then need to plan to fulfill our strategy and meet our goals!

Why should I market to the military?

A marketing plan to reach the military community with your products or services means you are aiming at a young demographic of 18-34 year olds (most with families)! They are frequently deployed to many locations around the world in defense of your freedom! That would almost seem like it is enough but that is a patriotic emotional appeal and does not fully explain why a discount should be part of your plan! They have significant choices of product/services to choose from and many will relocate (PCS is military term) every three years.  But the bottom line is will having a military discount increase my sales and profit! 

So lets get started with a series of thought provoking questions!

What should I consider?

Will a discount increase my sales?
Will the increased sales meet my goals?
How much of a discount can I afford? One time? Special events? Continuous?
Does my competition offer a military discount?
Where is the nearest installation? Do you know how many of your customers are military?
Do you want to increase military sales?

What about Social Media?

Are you up to date on social media and does a Military Discount help expand it?
Can you reach the military community with your social media?
Do you want to reach more of the mobile military audience?
Are you connected with Pinterest, Twitter, Facebook, Google +
Should you reach out through a known and trusted military source like to expand my social media reach?

What are the benefits?

Expanded market with larger military presence!
Being seen as a military friendly business is often a draw for newcomers.
Civilian population appreciates your support to the military community too!
Increased market reach through branding of your product/services with military personnel spreading the word for you!


The idea of developing a strategy and planning for your sales to a larger military audience can be exciting! Have you thought it through? Ready to design it? Talk to us and we can help you reach out to the military community today! List with us for free with a discount or upgrade to reach a wider audience! We use multiple social media to spread the word about your ads! Facebook, Pinterest, Google+, Links from Government websites, Twitter and more! We want to help the military community connect with reliable, ethical and intelligent businesses who care about their country and want to profit while supporting the deserving men and women of our armed forces and their families!


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Related Posts with Thumbnails

Helpful Information for our Partners and Small Business Owners as seen on Pinterest