An Opportunity to Support the Injured Military Marine (and play some golf!)
Warm weather, sunshine, and a game of golf to support injured Marines: What more could an avid-golfer ask for? Whether Orange County, California is right around the corner, or it is a great vacation-destination, please consider attending the Cox Community Golf Tournament for a great cause this Spring. Please, consider becoming a sponsor of this event: I would suggest forwarding this Press Release on to your business partners or advertisement department; find out what your company can do for our injured-Marines. You can find all the details and contact information in the following press release from C&M Communiqué. MilitaryAvenue.com is a proud sponsor of this event and we hope you…
Tips: Your Military Rewards and How to Win the Hearts of the Military Community
I or another staff member review each ad that comes to MilitaryAvenue as part of our approval process. I also frequently provide recommendations to our Partners who we want to be successful reaching the military marketplace! Our military experiences provide a unique perspective and we like to share those with you! After several years I have seen some great Rewards and some that do not meet our criteria for a free ad. The basics of the Reward include: 1. Must have a dollar value or percentage off and be a unique offer to your military community. 2. Think of it as a coupon that a service member would bring in…
Tips: Do you like Free Advertising? Read Some Ideas How!
Don’t you like free things? We all do and particularly in a tough economic time. How about free advertisements for your business in the form of a media article? Do you do anything interesting for the local community or nearby military installation? When the Department of Defense media discovered we had created a new section on the site they wrote a great story about MilitaryAvenue’s Answers military connection and sent it worldwide. For Free! Why not call your local paper or TV station and make some media contacts? Tell them what you are doing and how it benefits the community. With the Inauguration over, this time of the year can…
Let Freedom Ring
Tomorrow is a great day in American history; in fact, world history. We have elected a new president and he will take office in an orderly transition! Again! We are truly a blessed nation and many Americans do not recognize how blessed we are! The military community realizes they have something valuable to protect after deploying to, living in, and traveling to other nations without the benefits we share everyday. So as President Obama takes the oath of office we should think of those benefits and what we have to be thankful for in these tough times. First, I am thankful for freedom of religion and the ability to worship…
Tips: Innovative Ways to Increase Your Visibility!
Maintenance Truck and Taxi Cab Seat Headrest Its a tough economy and small businesses and large corporations are looking for ways to reach their markets with their message about their services and products. In the spirit of innovation we are working with several partners to help reach our market as well. When was the last time you got creative? Think about it. A cab headrest or the side of maintenance truck! New innovations for spreading the word about MilitaryAvenue! Wait, isn’t that an old method of advertising in our new world of technology? It sure is; but isn’t it a great way to spread the word! Military personnel must frequently…
Tips! How do I make a Newsletter work?
I wanted to continue with some tips on an internet newsletter after my recent blog on this issue. I am not sure if I ran out of space, forgot what I was writing or decided it was too long for one blog. But here are some more ideas for your newsletter! After your customers start reading your newsletter be sure to bring them back with regular columns, authors and features. They will enjoy seeing the same author and it helps you to stay focused on issues as well. Basically it can provide a framework for your newsletter! Where do I get ideas for the subject matter? What are you best…
Tips! Newsletters and More!
One of the best parts of learning something new is the ability to share your new found knowledge. As a team we like to refine our process and make sure that we are continually doing things as effective as possible, as is the case with our newsletters. After a considerable amount of research we realized that according to the experts we were doing many things right. In both our monthly- business to business newsletter and our business to customer newsletter we have been innovative and unintentionally followed the experts’ advice. We have learned that we have some changes to make in order for our newsletters to be even more effective…
Economic Slowdown. Good or Bad?
That seems like a straight forward question. After all, how could anything good come from slower economic activity? While it is generally true that economic slowdowns make it harder for everyone to make and save a buck, if one takes the time to think they can discover many benefits. One of the hidden benefits to business people is the opportunity to streamline their operations. Without a downturn, a business could grow unbalanced to the detriment of the organization. A downturn naturally causes one to rethink every aspect of how the business operates to cut out what is unnecessary and potentially unhealthy. When the economy turns around, like it always does,…
By the Numbers: The Internet & Our Military Families
The Internet is playing an increasingly important role in the social lives of military personnel. As electronic technology in all its forms shrinks the world, the role of the Internet among military personnel, and their family and friends, is becoming a key issue — especially with thousands of Americans deployed in a war halfway around the world. According to a study by Military Times Media Group over 92% of Military members & their families have access to the internet. As you think about your marketing-plans for 2009 keep this in mind! Is your business internet friendly?Posted byLeanneonWednesday, January 07, 2009Labels:By The Numbers,Internet Access,Leanne
MAPP Tip of the Month
How do I develop a military friendly ad? Or maybe, why should I develop a military friendly ad? When developing advertising the key phrase is audience, audience, audience and message, message, message. Similar in many ways to the real estate phrase: location, location, location. Do you remember the college or high school enthusiasm for your “team” or school? Are you a member of a group such as a church, social club, or business organization? You develop an affinity (defined as closeness or attraction) for groups in which you participate. The military organizations build on this cohesion to get their missions accomplished and the community lives and feels this cohesion every…