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Tips: MAPP Tip of the Month
Images! Don’t they send a message? We see a million a day and some stick to us like velcro! This restaurant’s message caught our attention as we drove by during a weekend trip. If we are ever back in the area and need to stop for a meal I know they will be our choice. Why? Their message was clear and they reached out to say thank you to veterans. How do you send your message to the military community nearby? Do you recognize them? Thank them? Does your message resonate with their needs? I am so impressed with one of our Partners who reaches out to her military audience…
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Tips: MAPP Partners–Thinking!
Keep up with Your Marketing (and see what others are doing as well) Are you aware of new business trends? Had some coffee/tea and ready to stimulate your marketing approach? Who is your competition? What is new? When is the best time to offer a sale to the military community? What did my marketing due to for sales this month? All questions for a savvy business person to stay on top of and aware that change is inevitable! We strongly recommend that you maintain awareness of the military community’s needs and the cycle of business opportunities with them. How do you monitor your ad(s) to meet these changes? One method…
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Memorial Day is May 25th, 2009
I began this blog with an image search and that brought tears to my eyes. I found one image of a young woman laying on a grave at Arlington National Cemetery grieving for her lost fiance killed defending his country. There are many other images and stories of countless others, too. I could not show that particular image as I felt it would somehow violate the trust and relationship that was demonstrated by her grief. Business blogs are not normally emotion filled but on this Memorial Day what are you doing to recognize those who have paid the ultimate sacrifice to protect you and your family? Show the military community…
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Military Spouse Appreciation
Friday, May 8th, 2009, is National Military Spouse Appreciation Day. “The first Military Spouse Day was first celebrated in 1984 when then-President Ronald Reagan proclaimed the observance to honor the contributions of military spouses. The military now sets aside the Friday before Mother’s Day each year to pay tribute to the spouses who play a vital role in the nation’s defense.” (http://www.army.mil/spouse/) So what have you planned to honor the spouses in your community? It is not too late. Simple ideas but a moment to say Thanks If you see the flash of their ID as they make a transaction be sure to thank them! Perhaps set out a bowl…
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May Featured MilitaryReward
Summer is quickly approaching so this ad at Ft Carson brought a lot of sympathy votes for hot temperatures, family times and ice cream! This Month’s Featured Military Reward is given to: Cold Stone Creamery Their Military Reward says: Come see us for Military Mondays! Receive 15% off with your Military ID (Mondays Only) Click here to view coupon featured at Ft Carson! A special thank you to Cold Stone Creamery and all of our MAPP partners for supporting your military community with your Rewards. Why Should Your Business Offer A Military Discount?We choose a Featured MilitaryReward each month to highlight our Partners and their wonderful support to the military…
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How to Get Involved in Your Military Community and Increase Sales
Businesses need to market their product and/or services to increase sales and develop customer loyalty. Do you have a large military customer population nearby? How far away is the nearest post, base, camp, station, etc. Do you know the demographics? How can you reach them? One great idea is to participate in special events at the installations when an opportunity is there. We recently participated in a special “Field Exercise Priceless Packages” at Ft Sill, OK where we saw a large turnout of businesses targeting military spouses of deployed or soon to be deployed soldiers. The businesses that attended the event recognized the audience and were prepared to tell their…
