Images! Don’t they send a message? We see a million a day and some stick to us like velcro! This restaurant’s message caught our attention as we drove by during a weekend trip. If we are ever back in the area and need to stop for a meal I know they will be our choice. Why? Their message was clear and they reached out to say thank you to veterans.
How do you send your message to the military community nearby? Do you recognize them? Thank them? Does your message resonate with their needs? I am so impressed with one of our Partners who reaches out to her military audience and knows how to as well! Susan of Main Street Pet Resort and Day Spa in Platte City, Missouri knows the Ft Leavenworth military community. She participates in installation events and sends us “Event” information to help new military families find their way around. She is also a business leader and helps coordinate other business owners’ efforts to support the post nearby!
It can be as simple as a sign like above, a military discount/Reward or a friendly smile/handshake. The message you send should be clear: You appreciate their service to your country and their business as well!