MAPP Tip of the Month

I spend a large part of my day reviewing your ads at MilitaryAvenue! Our new MAPP partners increase every day, some wisely update their ads, others place additional ads after their first (we allow three free ads within 100 miles) and some upgrade to get better visibility! While reviewing these ads I see how frequently ads are being opened by our viewers with our Tracking System.

I try to decipher why some ads are being visited (clicked on) more frequently than others. I have not done a scientific study but here are some ideas from my gut! I may have to do the scientific study someday when time and resources allow.

First, the ads opened most frequently are what the consumer needs. The ads speak to the military community with their service/product. This is a tough economic time but the military community is still relocating and looking for you in their new community! Wonder how long settling in takes? More than a year for this family who relocated 18 times and we were pretty good at it! Catch them before they get there or at the front door!

Second, the Military Reward is seen as military friendly! I have written about this before but I can't say it enough. The discount does not have to be large to be appealing but how you say it needs to be large! Thank them for their service to this great country! Remember we are at war and many have deployments in the future, are deployed or just returned. Note: A military family can tell when you do the minimum to get a free ad.

Third, tell them about yourself in the ad! There is a lot of room in the business profile, professional credentials, etc. that allow you to explain who you are. Remember, they don't know you from Adam! They are frequently new in the community--looking for a friendly face, product, service and you have a chance to tell them about you! Sometimes once is all you get! Putting your best foot forward is the old cliche! If you have a section for additional information with a paid ad, use it! Same with the images! They speak to someone about your business! Send them a message--friendly, welcoming, comfortable, etc!

Fourth, network with the military community and your fellow business friends! Tell other military friendly businesses about MilitaryAvenue and increase the number of ads at your installation. The more popular the installation, the more views, visits you get! Willing to take the lead at an installation? We provide a discount coupon for paid ads for multiple sign ups! Contact me at for more information.

Finally, keep your ad up and current! I know we are all busy but 5 minutes a month to Log In and review your ads currency, edit and update! Also, you can check on the visits and see how you are doing with the Tracking System! Maybe the ad needs tweeking to bring more viewers to your business?

One last comment for you! The kiss of death for an ad is one that is built and walked away from for a year till renewal! Stay involved! Sign up for Answers (help the military community by answering a question about your area); Twitter with military personnel. Many military offices/units now have twitter accounts and we are starting to post them on the site. Have a great summer!

June Featured Military Reward

Are you a member of a group such as the Chamber of Commerce, a Mall, or Neighborhood Association? Want to start your own military friendly organization in your town like several businesses near Ft Leavenworth have done? The winner of the Featured Military Reward this month is a Mall with several businesses offering a Reward for military service! This could spur others to do the same!

This Month's Featured Military Reward is given to:

Liberty Village Premium Outlets

Their Military Reward says:

Military personnel and dependents who show current military ID at the Info Center will receive a FREE VIP Coupon Book with hundreds of dollars in savings offers (reg $5) redeemable at participating stores. Individual stores offering military (with ID) discounts* include Bass, Designer Fragrances & Cosmetic Co. - LancĂ´me, Izod, Jockey, L’eggs Hanes Bali Playtex, Nautica, Nike Factory Store, Tommy Hilfiger, Van Heusen and Zales Outlet. *See store for details. Restrictions and terms apply.

A special thank you to Liberty Village Premium Outlets and all of our MAPP partners for supporting your military community with your Rewards.

We choose a Featured MilitaryReward each month to highlight our Partners and their wonderful support to the military community! Our military family team chooses one based on value for the military family and how well it sends the message "military friendly business".

New Posts ~new opportunites~ on

We have recently added two more installations to at the request of our users, our military family!

I just signed up. (for Military Alerts) It is a great site! I sent a message asking to add Camp Shelby as one of the institutions. - MP Wife

It is exciting when we get feedback from our military members and their spouses. Daily we find out what they want on the site, what they haven't been able to find anywhere else, what is missing, what we can improve, what they *love*.

So for the moment we have two 'stubs', Camp Shelby Joint Forces Training Center, near Hattiesburg, Mississippi as well as Broken Arrow Armed Forces Reserve Center, near Tulsa, Oklahoma. Do you have colleagues in this area? Let them know!

They can be the first to offer a Military Reward in their area on MilitaryAvenue; and for that I am sure they will thank you! These two installations won't be stubs for long. Before we know it they will be full-fledged, jam-packed with information installations!

The more military-discounts we offer in an area the more military-families we draw. The more families we have using MilitaryAvenue the more exposure your own ad gets! It can't get much better than that. So send a shout-out to the area-businesses you know; help us spread the word!

- Leanne from

Who holds the purse strings of a military family?

By Deborah Kissinger

Not all Military Spouses carry a purse, but they do hold the purse strings!

Statistics show that the majority of today's military members are young, educated, computer savvy and married. These are your neighbors! These are your customers and clients.

Military spouses, like their active duty counterparts, must learn to adapt and operate in new environments. Environments that may change every two to three years.

The news is full of stories about the continual deployment and regular overseas tours that are part of the military lifestyle. The spouse is the family member that is left in charge to handle the needs of the family as they occur with purse strings in hand.

A 2005 report, published by the Office of the Deputy Under Secretary of Defense focused in on Military Spouses. There are 679,738 spouses of Active Duty members. Just over half (51.2%) of the spouses are 30 years of age or younger. Nearly 30 percent (29.4%) of the spouses are over the age of 35.

Not content to just take a stab at what is best, today's military families do their homework and are expert Internet researchers. Because of your participation, has grown to become a trusted online resource and an excellent place to showcase your enterprise.

The sheer numbers of Military Spouses are astounding. This is an audience with members that shop and participate in your neighborhood. For the most part, this is a new and mobile society. One that does not have the comfort of shopping at the same place year after year, because all too often every few years are marked by household set ups in different states or even hemispheres.

As a military spouse for many years, I can say from experience that some of my best commercial relationships, were built with those who warmly welcomed us in the first few weeks of our relocation.

You would be surprised at the things that made a difference. Often times it was something small, like a warm smile, a helpful attitude, or hearty hello, that drew us in initially.

This summer season, keep an eye out for new faces headed your way. Each one is a new opportunity to be at your personal best.

Thank you for serving those who serve!

**A 2005 report, published by the Office of the Deputy Under Secretary of Defense, under contract with Caliber, an ICF International Company.
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