Why is a Military Discount Valuable for a Marketing Strategy

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Occasionally I revert back to my military experiences when planning events for the family. I receive some friendly harassment from family members who are used to it and also those still adapting to the “colonel” in their lives. But my planning is part of the strategy of getting the most of life; following my principles and God; and taking time to care for those who I protect and love. So my strategy sets the tone for my planning.
What is strategy? To better help me explain why a business should offer a military discount as part of their marketing plan I did some research. Strategy is from a Greek word and basically outlines the policies of the organization to meet goals! Goals like how much in sales, revenue and profit do we need to keep our doors open? That is what I am talking about! So after establishing some policies we then need to plan to fulfill our strategy and meet our goals!
Why should I market to the military?

A marketing plan to reach the military community with your products or services means you are aiming at a young demographic of 18-34 year olds (most with families)! They are frequently deployed to many locations around the world in defense of your freedom! That would almost seem like its enough but that is a patriotic emotional appeal and does not fully explain why a discount should be part of your plan! They have significant choices of product/services to choose from and why would you not want them to help you grow?
What should I consider?

Will a discount increase my sales?Will the increased sales meet my goals?How much of a discount can I afford? One time? Special events? Continous?Does my competition offer a military discount?Where is the nearest installation? Do you know how many customers are military? Do you want to increase military sales?
What are the benefits?

Expanded market with larger military presence!Being seen as a military friendly business is often a draw for newcomers.Civilian population appreciates your support to the military community too!Increased market reach through branding of your product/services with military personnel spreading the word for you!
Conclusion

The idea of developing a strategy and planning for your sales to a larger military audience can be exciting! Have you thought it through? Ready to design it? Talk to us and we can help you reach out to the military community today! List with us for free with a discount or upgrade to reach a wider audience! We use multiple social media to spread the word about your ads! Facebook, Links from Government websites, Twitter and more! We want to help the military community connect with reliable, ethical and intelligent businesses who care about their country and want to profit while supporting the deserving men and women of our armed forces and their families!

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PS: Thank you Penske for the great support to the military community with your services and military discount!Posted byColonel KonThursday, September 03, 2009Labels:Col K,MAPP,marketing