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What Makes Up our Military Family?
Getting to Know Your Customer There are more family members (57.6%) than Active Duty members (42.4%) in the DoD. Note from MilitaryAvenue.com: This chart represents all Active Duty members. It does not take into account our retired military members as well as our National Guard and Reserve Forces. Practical Applications: Consider the fact that it is not only our service-members that makeup our “United States Military”. The spouses & children should be considered when thinking about how to market your businesses to your local military installation. MilitaryAvenue.com has made a niche with our Military Spouses. They hold the purse strings as their military-spouses are deployed or are TDY/TAD for an…
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What does PCS mean to our MilitaryAvenue Partners?
Military acronyms are frequently a source of curiosity by our civilian family and friends and a source of much humor in the military community! Recently, my father, a WW2 veteran, told me of an acronym used by his pastor in a sermon that had its origin in WW2 GI slang and had become part of American culture and language. When the minister was informed of what he had just said if the acronym had been spelt out in its entirety, he was pretty surprised. We don’t want our MilitaryAvenue Partners surprised by the term PCS! While it does not contain any bad language itself, it might be considered to be…
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A Market that Rewards the ‘Sponsors’
The kinship, camaraderie and loyalty of the military is legendary and unrivaled. As a result, it can also be a bit of a “closed club.” That’s why it pays to be a sponsor at your local military installation. Once you are, the power of word-of-mouth takes over quickly. That’s one reason why MilitaryAvenue.com traffic has grown so quickly and continues to build. It’s also why there is so much power in reaching the military on a site specifically intended for this unique audience. A few of the key benefits of an Installation Sponsorship Central Michigan University – Sponsor of 6 installations two years running, including the Pentagon The perfect option…
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post-Veterans Day: A Call to Action
Did you know there are more than just a hand-full of ways to thank a veteran? Our MilitaryAvenue team was busy brainstorming easy ways for the every-day American to thank a Veteran and we came up with quite a list! If you missed it check it out: “101 Ways to Thank a Veteran” It was featured at Army.mil, many-personal and professional blogs, a number of military-gear sites, facebook accounts, and tweeted all over twitter. People want to share how THEY can help support our US Veterans! So now is the call to action! 25.Offer a Military Discount year round and include veterans. Don’t forget aMilitary Discount equals a free ad…
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November’s Featured Military Reward
Fall is definitely here and our beautiful leaves in Michigan are now gone! During October we continued to see a rapid growth in the number of new ads at MilitaryAvenue offering a Military Reward! We enjoy seeing all of the new ads at MilitaryAvenue because they are connecting the military community with military friendly businesses that support the troops with actions! There are so many new ones and their great Military Rewards make choosing the best one a very tough job! The MilitaryAvenue team has chosen a military family owned photography business with a great MilitaryReward! If you know of a business offering a military discount tell them about MilitaryAvenue!…
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MAPP Tip of the Month
MAPP Tip of the Month “Walk a mile in my shoes” is usually used to describe what you should do before you criticize someone. I would like to use it differently to describe what you should do while considering marketing to the military community! Have you ever walked a mile in a pair of combat boots?! How about the sneakers of a young child who has a parent in Iraq/Afghanistan and fears they might not seem them again? Or the heels of a woman who goes to bed every night without her husband knowing he is flying dangerous missions and she can’t fall asleep without praying for him for an…
