Tips: MAPP Tip of the Month


Images! Don't they send a message? We see a million a day and some stick to us like velcro! This restaurant's message caught our attention as we drove by during a weekend trip. If we are ever back in the area and need to stop for a meal I know they will be our choice. Why? Their message was clear and they reached out to say thank you to veterans.

How do you send your message to the military community nearby? Do you recognize them? Thank them? Does your message resonate with their needs? I am so impressed with one of our Partners who reaches out to her military audience and knows how to as well! Susan of Main Street Pet Resort and Day Spa in Platte City, Missouri knows the Ft Leavenworth military community. She participates in installation events and sends us "Event" information to help new military families find their way around. She is also a business leader and helps coordinate other business owners' efforts to support the post nearby!

It can be as simple as a sign like above, a military discount/Reward or a friendly smile/handshake. The message you send should be clear: You appreciate their service to your country and their business as well!

Have you seen other images of military appreciation? Send them to us so we can share with others!

Tips: MAPP Partners--Thinking!


Keep up with Your Marketing (and see what others are doing as well)

Are you aware of new business trends? Had some coffee/tea and ready to stimulate your marketing approach? Who is your competition? What is new? When is the best time to offer a sale to the military community? What did my marketing due to for sales this month? All questions for a savvy business person to stay on top of and aware that change is inevitable!

We strongly recommend that you maintain awareness of the military community's needs and the cycle of business opportunities with them. How do you monitor your ad(s) to meet these changes? One method is to Sign Up for Our Monthly Alerts! Alerts are emails sent directly to the Inbox of military members at your nearby installation once a month announcing MilitaryRewards (yours included)! I repeat: Directly to their Inbox! A great marketing tool and you should be on top of it!

Sign up for Alerts so you can:

See your Reward as it is seen by the military community!

Update if necessary!

Review other local ads for ideas/trends!

Know who your competitors are!


Memorial Day is May 25th, 2009

I began this blog with an image search and that brought tears to my eyes. I found one image of a young woman laying on a grave at Arlington National Cemetery grieving for her lost fiance killed defending his country. There are many other images and stories of countless others, too. I could not show that particular image as I felt it would somehow violate the trust and relationship that was demonstrated by her grief.

Business blogs are not normally emotion filled but on this Memorial Day what are you doing to recognize those who have paid the ultimate sacrifice to protect you and your family? Show the military community that you care; participate in the event by more than opening your doors for sales, etc. Products and services are critical to your success--I get it! But on this Memorial Day, remember those who made it possible to enjoy the freedoms we have-- get it?

How to Get Involved in Your Military Community and Increase Sales


Businesses need to market their product and/or services to increase sales and develop customer loyalty. Do you have a large military customer population nearby? How far away is the nearest post, base, camp, station, etc. Do you know the demographics? How can you reach them? One great idea is to participate in special events at the installations when an opportunity is there.

We recently participated in a special "Field Exercise Priceless Packages" at Ft Sill, OK where we saw a large turnout of businesses targeting military spouses of deployed or soon to be deployed soldiers. The businesses that attended the event recognized the audience and were prepared to tell their story and message. Some provided door prizes for the audience, others sent small packages to be placed in the gift bags presented to each attendee; major corporations such as USAA sponsored the event. Each knew that the audience was theirs to target.

But one of the best marketing efforts that we saw was About Face and Body Therapy Spa who sent representatives to give a short chair massage while attendees waited for dinner and during breaks in the presentation! They had a beautiful display, took the opportunity and provided an outreach that will increase sales. The next Field Exercise will be at Ft Bliss near El Paso, TX in June. Take the opportunity to participate if you want to reach the military audience at that post.

There are many ways to assist military families such as simply recognizing them for their service. Can you empathize with your military audience? Many have had multiple year long deployments--quite a sacrifice and a smile and a small gift could gain you a lifetime customer!

Gather information about your military community through military newspapers, participating in Chamber of Commerce military committees, military blogs, the installation public affairs office and social media such as twitter (a great to stay in tune at http://twitter.com/militaryavenue). Best wishes on a successful military sales campaign through involvement in Your Military Community!

Military Spouse Appreciation

Friday, May 8th, 2009, is National Military Spouse Appreciation Day. "The first Military Spouse Day was first celebrated in 1984 when then-President Ronald Reagan proclaimed the observance to honor the contributions of military spouses. The military now sets aside the Friday before Mother's Day each year to pay tribute to the spouses who play a vital role in the nation's defense." (http://www.army.mil/spouse/)

So what have you planned to honor the spouses in your community? It is not too late.

Simple ideas but a moment to say Thanks


If you see the flash of their ID as they make a transaction be sure to thank them!


Perhaps set out a bowl of chocolates with a little note of thanks for any military-spouses that walk through your doors.


Of course they give so much more but just an acknowledgement that they are appreciated can put a smile on their face.


Another idea: You could put a sign on your store-front: "If you are a military spouse come in for a free rose." Have a supply of roses on hand. Don't expect them to buy. Don't make it a sales-pitch opportunity. Just a simple chance to say Thank you.


Place a sign outside of your door: "Military Spouses are the Heart of the Military" Offer a significant discount on their purchase for the day.


Do you have a surplus of stock? Extra bottles of lotion? Extra home decorations? Seed packets? Whatever it may be that you are in the business of selling. Perhaps you can give something to each military-spouse that walks in the door that day, or weekend. It will clear some of your extra stock and can be a nice little gift.



I am a military-spouse. I just endured the longest year of my life. A deployment in Iraq left me at home as a single-mom with three growing boys. I missed the love-of-my-life. I handled things at home on my own. But with strength I became stronger! I know there are other spouses out there that want to hear 'Thank You' for keeping the embers at home lit!



- Leanne from MilitaryAvenue.com

May Featured MilitaryReward


Summer is quickly approaching so this ad at Ft Carson brought a lot of sympathy votes for hot temperatures, family times and ice cream!



This Month's Featured Military Reward is given to:


Cold Stone Creamery

Their Military Reward says:

Come see us for Military Mondays! Receive 15% off with your Military ID (Mondays Only)



Click here to view coupon featured at Ft Carson!

A special thank you to Cold Stone Creamery and all of our MAPP partners for supporting your military community with your Rewards.


We choose a Featured MilitaryReward each month to highlight our Partners and their wonderful support to the military community! Our military family team chooses one based on value for the military family and how well it sends the message "military friendly business".
Related Posts with Thumbnails

Helpful Information for our Partners and Small Business Owners as seen on Pinterest