“Shoulder to Shoulder” with the Afghan Legal System – DoD Roundtable


Are you ready to give your life for your country? For the privilege of voting? To defend your people from those who intimidate and would establish an autocratic legal system depriving many of basic human rights? When I started the DoD Blogger’s Roundtable this morning it was an add on to a very busy schedule and I was not sure how to talk about the Afghan legal system and its relevance to our readers! Then Colonel Rick Rousseau, with the Office of the Staff Judge Advocate (OSJA), NATO Training Mission Afghanistan & Combined Security Transition Command Afghanistan (NTM-A/CSTC-A) told me about First Lieutenant (1LT) Lutfallah Abrihimi, an Afghan soldier, legal officer and patriot!

Why is the Lieutenant’s story important to us? Because he did all of those things! He is why we are in Afghanistan and an example of a hero that can be used to explain to others exactly why we should oppose autocracy worldwide! But I get ahead of Col Rousseau’s story to the Roundtable!

Think of a country controlled in the past by the Taliban, communists, the Soviets, the tribal leaders and many others! Imagine the legal systems involved! Think of land ownership disputes! Try to get Title Insurance on that house! Or ask the county administrators for a land plat to determine who owns what! Take the next step and put yourself in the Afghan Army! Now you are an American legal officer giving advice to the development of the Rule of Law within the Afghan Army and the National Police! Head spinning a bit? That is Col Rousseau’s job with his staff of JAGs and legal advisors. He has three divisions that deal with specific issues including the legal systems for the National Police and Afghan Army.

They have stood up a national legal school for Army officers and are completing about 300 courts-martial a year! Rousseau said they had a developing system similar to the UCMJ. It has been successful but they were challenged when it came to senior officers (Colonels and above) which take political will to prosecute! They are “building the foundation” and the system is not perfect but developing. They are improving and adding significant numbers of judicial security officers and meeting the challenges of unlawful command influence head on! During one recent legal conference an Afghan general said they just had to do what is right! Getting that mindset to be the standard is the challenge!

They have added women in the legal offices as more women are recruited for the Army and police service as well! The colonel said they deal with family issues and abuse problems. He said they are crawling in this area but going to the walking phase. He has not seen any stigma or delays to continued growth in this area of the rule of law. The State Department is bringing in a special Ambassador this summer to deal with the entire Afghan rule of law issues. He is expecting a joint task force of multiple countries, government agencies, civilian and military, Non Governmental Organizations, etc to participate! Despite the challenges of so many folks being involved the colonel seemed excited to see progress in Afghanistan’s Rule of Law! Why? Let’s go back to the Lieutenant’s story!

Emergency leave requested properly for a family crisis in Kabul the lieutenant could not find air travel on such short notice from Kandahar so he jumped on a bus! It was the day after national elections – Aug 21st, 2009! The Taliban had threatened to cut off the fingers of those who voted since they could see the ink stains required to vote! The bus was stopped/hijacked by a group of Taliban as it moved the passengers to their destinations. The Taliban attempted to impose their form of injustice and Lieutenant Lutfallah Abrihimi said not on this bus and killed three of the Taliban with his service revolver before running out of bullets! Defying the remaining Taliban he died standing up for the rights of its citizens to cast a vote! To read more please go to Afghan Soldier, Lawyer and Hero and thank you Colonel Rousseau for telling us this story!

Do you want to listen to or read a transcript of the Roundtable? Please go to DoDLive! Want more articles from MilitaryAvenue.com on Afghanistan? Please go our Reading Room!

What Does Your Storefront or Website Tell the Military Community? MAPP Tip!

Last week we were traveling to Ft Riley, KS to attend and help support a special military spouse event. As always we featured our partners and what you bring to the military community!

Our first night stop was near St Louis and we had a few minutes to tour Historic St Charles and get dinner after a long day on the road. As we walked the street taking in the shops we jumped when we saw this store window! We had limited time, were tired and had just been window shopping but this sign pulled us to the door! Does your sign or website do that? Does it say "Welcome"? "We Support Our Troops"? How do you reach out? Is your best foot forward to those serving and protecting?

Here is how MilitaryAvenue.com, The Mane Thing Salon and Spa, Headliners Tanning and Spa, USAA, AAFES, DeCA and many others showed their appreciation and support recently by supporting the Army Wife Network's "Priceless Packages" at Ft Riley!

Are you aware of local military events and want to get involved? Talk to the MWR offices or public affairs! If you need help let us know and we can give you some hints! Are you on MilitaryAvenue? Its easy to place an ad at your local installation (free with a Military Reward) and nation wide (248 installations) banners are available! Go here or give us a call at 616 855 4134!!

PS: Thank you Nic-Nac Stop for making us feel appreciated and supporting the USO! We have spent many hours in the St Louis USO!




Photo Credits: MilitaryAvenue.com in Historic St Charles, MO

MilitaryAvenue Partners: Value Added ... Tweet Tweet Post Post


I recently read about a 'special promotion' where a company will tweet business information to it's military followers... the charge? Only $11.99 a week! YIKES! (You can't make this stuff up ... check-out their ad below.)

Do you know how much MilitaryAvenue.com charges our Partners to tweet their QUALITY military discounts on Twitter AND post on Facebook? NOTHING! It's part of being a partner. We work hand in hand with you to get the word out to the military-community. If you are offering a quality service at a discounted rate to our deserving military and families then know that we are going to help!


Free Tweets and Posts for quality discounts; Military Alerts (your company information) right to military-families' e-mailboxes; your company information in various places on MilitaryAvenue. Wow, a Free Ad is a great deal! (And a First Class, Generals, and Featured Partner ads are even a GREATER deal!)

Why not get the word out to your colleagues? Tell them about MilitaryAvenue and the opportunities that await them!

Related Posts:

Why is a Military Discount Valuable for a Marketing Strategy

Military Rewards and How to Win the Hearts of the Military Community

A Market that Rewards the 'Sponsors'

MilitaryAvenue Partners: You too can be a General

Social Media


Note: Tweeting and posting your ad is at our discretion. Not all partners' military-discounts are of the quality we would like to see. Those ads are not going to be tweeted or posted. HOWEVER, we would be happy to send you a list of what we would consider quality discounts! Let us know if you are interested in improving your discount so that it will be of the high-quality standards we like to see from our Partners. Hand-in-hand, we would like to work with you!

US Coast Guard Air Station Traverse City, Michigan; our newest installation

Traverse City, Michigan: a beautiful town; a great place to visit; and home to the "Guardians of the Great Lakes", US Coast Guard Air Station Traverse City.

We just recently added this Coast Guard Station to our list of installations on MilitaryAvenue.com! Now it is time to get the word out! Are you just south of the UP? (Upper-Peninsula for us non-Michiganders) Do you own a business? Want to get the word out to your Coast Guard community? Then become a MilitaryAvenue Partner.

A military-discount equals free advertising on MilitaryAvenue... which means inclusion in MilitaryAvenue Alerts; listed on our Military Rewards Tab at the Coast Guard Station; and an ad under your respective category for your business (and we have A LOT of categories!) All that ... for free! Just (and we take this seriously) a promise to support your Coast Guard community with trust, value and service.


A note for our current and valued MilitaryAvenue Partners: For the moment this Coast Guard Station is pretty bare. So we could use your help, as a valued MilitaryAvenue Partner, if you are not in the Traverse City, Michigan area do you have colleagues in this area? A business-partner? Even a friend that you know would benefit from advertising to the military community. Let them know!


- Leanne from MilitaryAvenue.com



PS: The more military-discounts we offer in an area the more military-families we draw. The more families we have using MilitaryAvenue the more exposure your own ad gets! It can't get much better than that. So send a shout-out to the area-businesses you know; help us spread the word!

MilitaryAvenue Partners: You too can be a General

For all of the businesses out there that support our military-families on MilitaryAvenue, Thank You. You are giving the military-members and their families a genuine "We Support You" by offering a Military Reward.

Do you want additional exposure ... have the desire to further support MilitaryAvenue's effort in assisting Military Families  ... to be listed above your peers? ... or the opportunity to add a picture in order to draw attention to your ad on MilitaryAvenue.com?

We have listed below our different packages so you see the value of a prominent placing on the site.

First Class Package



* $5 a month

1. Everything in the free package plus:

2. Preferred ranking above all free listings.

3. 50 character slogan on listing.

4. Direct link to your website from your listing.

5. Image or logo on listing.


General's Package



* $17 a month

1. Everything in your First Class Package plus:

2. Preferred Ranking above all First Class listings.

3. 100 character slogan on listing.

4. Direct link to your website from your listing.

5. Five images available to upload.  What a great way to highlight positive images of your business.



Featured Partner General's Package


*$50 a month

1. Everything in General's Package plus:

2. Preferred placement over First Class and Generals' packages.

3. Featured Partner Banner Ad, rotating through each page of your local installation for one full year. Click here for full product information page.





Base Sponsor Package



EXCLUSIVE Base Sponsor Category Banner Limit (1) per base.  Meaning, no other business would share in your Base Sponsor banner-placement.

1. Everything in Featured General's Package plus:

2. Exclusive "Sponsor Category Banner" highlighted on all pages of that installation

3. Preferred placement on 'Rewards' page as well as on your category.  Placed above all Free, First Class and General packages.

Since this is a limited package call now to check availability in your area 1-877-425-9992.
Limit of 1 per installation.



Additional Resources:



Air Dropping Your Message! What is New on MilitaryAvenue - The Department of Defense Blogger's Roundtable

What is a DoD Blogger's Roundtable? Why should I care as a business owner, marketing director, etc? First, let me explain what the Roundtable is and then tell you why it is important for your business and marketing strategy.

About six months ago MilitaryAvenue was invited to participate in the Department of Defense Bloggers Roundtable with other media outlets such as the Armed Forces Press Service, CNN, Stars and Stripes, ABC and other national outlets. We had grown in stature to be paired with some very big organizations!

The Roundtables are designed to bring the decision makers to the media such as MilitaryAvenue so we can tell their story to our readers! We have discussed the Haiti military response following their earthquake, medical care for military families, Wounded Warrior programs, the impacts of the Icelandic volcano on air traffic, Iraq and Afghanistan operations, withdrawal from Iraq and many more topics! These discussions have frequently been with 3 and 4 star generals/admirals and civilian leadership at the Pentagon or front line commanders/public affairs specialists on hot button topics. After one Roundtable we were invited to personally interview Lt General Keen, the commander of Joint Task Force Haiti in a one on one interview! General Keen had been in Haiti when the earthquake occurred so it was a very personal story! This program allows us to be an advocate for military families with our questions and written articles and to tell the military community about the whirlwind of activity around them!

After the roundtable discussion (usually no more than four or five writers attend so we get individual questions with the decision makers/commanders) we write a blog/article on the subject and then place it on our Facebook page, place it on twitter for followers to see and send it to the Department of Defense New Media. Usually the Department of Defense New Media, DoDLive then publishes a hot link to MilitaryAvenue! We receive numerous comments, traffic and visibility after the blogs!

Now we are talking about why this is important to you the business owners and marketing directors: Visibility for our efforts to support the military family by connecting them with your business brings more friends, fans and visits to your ads! For example, after one recent Roundtable I received this email comment from a participant:

"Military Avenue is one of the DOD oriented blogs I read, so I was happy to hear someone on the interview from the blog."

We use Facebook and twitter to highlight your ads too! Just like we do the Roundtable articles so our fans at both social media see a great mix of information, interviews and advertisements! It increases our credibility and improves your reach! Have you seen our Facebook page? Did you know that you can introduce yourself on the page and become a fan to keep up on the news and receive new ideas for the military community's interests? Just go to Facebook/MilitaryAvenue and become a fan and while there tell others about yourself and what you offer the military community! (Stop by and introduce yourself!)

If you would like to see some of the Roundtables that we have participated in please go to DoDLive or go to Our Letters to You/DoD Roundtable to read some of the articles we have written! By the way when we were invited to attend we were reluctant at first due to schedules, workloads and other obstacles. It was a hunch that they might be productive from one member of our team that led to our participation. The results have been almost viral for us as we have seen a tremendous success from our participation!


Photo Credit: Forty pallets of relief supplies exit a C-17 Globemaster III cargo aircraft over Haiti Jan. 18, 2010. The C-17, crewed by Airmen from the 437th Airlift Wing at Charleston Air Force Base, S.C., departed Pope AFB, N.C., and delivered 40 pallets of food and water into Haiti. Joint Task Force-Haiti secured the area where the supplies were delivered. Once on the ground, supplies were distributed by JTF-Haiti, the U.S. Agency for International Development and other relief personnel. (U.S. Air Force photo/Master Sgt. Shane A. Cuomo)

May Featured Military Reward - Jardine's Painting

We feature our MilitaryAvenue Partners in our blogs, twitter.com, newsletters and Facebook pages! Our monthly Featured Military Reward is just one way we highlight your business to the military community!

This Month's Featured Military Reward is given to a company that wants to help the military family with a spring fresh outdoor/indoor change to their home:

Jardine's Painting of Carlisle, Pennsylvania!


According to their ad, "Jardine's Painting is a leading Painting Contractor by you the viewers for Cumberland County, Our services include power washing of entire home and or Structures with the painting and or staining of all exterior projects, We have been Specializing in Victorian and Historical homes and structures for over 13 years, We take pride and quality assurance for every client, that is what sets us apart from most painters, We also are ECO Compliant for your families safety ... Continue

Their Military Reward says:

25% Off all active Military Employees. Interior Painting Services.


Click here to see Carlisle Barracks on MilitaryAvenue.com!



A special thank you to Jardine's Painting and all of our MAPP partners for supporting your military community with your Rewards. Did you know that we have multiple business categories for Home and Garden? Home Improvement, Home Security, Home Decoration, Household Cleaners, Painting Services, Service Contractors, Appliances, Carpet Cleaners, Fencing, Lawn Care Providers, Landscaping, Lawn Mower Sale/Repair ++ many more! Do you have a friend with a business that needs to reach out to the military community? Please send them our information at Advertise with Us!


May and June are busy months on the military calendar! Have you been keeping track of what is happening? Here are some highlights of military events that you can/should use for your marketing!





We choose a Featured MilitaryReward each month to highlight our Partners and their wonderful support to the military community! Our military family team chooses one based on value for the military family and how well it sends the message "military friendly business".
Related Posts with Thumbnails

Helpful Information for our Partners and Small Business Owners as seen on Pinterest