Military Spouse Appreciation Day 2011 - Spotlight MilitaryAvenue Partners

Military Spouse Appreciation Day is the Friday before Mother's Day, May 6th, 2011.  It is a day to recognize the contributions of the Military Spouse to our US Military.
 At the heart of our Armed Forces, servicemembers' spouses keep our military families on track.  They balance family life, military life, and their careers    all while supporting other military families and giving back to their communities.  Many have served in uniform themselves and, understanding the obligations involved, can provide unparalleled support.  They are pillars of strength in their families, often celebrating their children's life milestones while the other parent is away. - Presidential Proclamation--Military Spouse Appreciation Day
Want to know how to Thank a Military Spouse? *101 Ways to Thank a Military Spouse*

We recognize that there are many spouses out there that are running their own business, as well as managing the homefront and deserve some extra recognition from the Team!

We would like to spotlight your business and the ways that you serve the military-families around you; how being a military-spouse has impacted your sense of community and ways that the community around you can support you as a military-spouse.

What is Required:

(a) You need to be a Military-Spouse.  Your hero can be retired or prior-service but if you have lived the life of the military-wife (or husband) then you meet this requirement!

(b) You need to be a MilitaryAvenue Partner.  If you aren't one yet do it today!  All that is required is a Military-Discount and you can have a free ad on  Start-here ->

Send an email to if you meet these requirements and I'll send you a quick 'bio' to fill out and email back along with a favorite picture.  We will use that to create your profile to showcase to the Military Family.  Starting Thursday, April 7th (one month before Military Spouse Appreciation Day) we will start our showcase.  I can't wait to hear from you!  As one military spouse to another I know all the balls we juggle and although many spouses think this day of recognition is unnecessary, we, MilitaryAvenue, think it is well deserved!

Our New Year Special is coming to an end!

Our New Year Special is coming to an end! This is the last month to get in on a FREE First Class Ad ($60 Value - exp 3.31.11)

Learn more:

We have a lot of great new ads with pictures, web sites, expanded descriptions and much more:

Great ads = intrigued military families = happy new customers.

We hope that you are part of this equation soon!

Newsletters, Content and Much More

Do you like to keep in regular contact with your customers? Regular contact is a simple way to remind your customers, "Hey, I'm out here!" Quality contact is an easy way to bring a customer back.

One easy way to keep the communication lines open is a newsletter. Monthly, Quarterly, Weekly. Your choice! (Although, don't overwhelm your customers with too much information in too short a time period.) Another way to open up dialogue is through Social Media like Facebook where you can point your fans to articles they would be interested in that are relevant to your business.

How to start your list

If you decide to reach out to your customers through a newsletter you can start a simple mailing list by using a newsletter service like Constant Contact. They have a 'Join My Mailing List Box' that you can place on Facebook or your own website. Here is an example of a subscription box we use on Facebook: or

You may also consider asking new customers when they come in to your store or place of business if they would like to receive your newsletter. If they do, ask for their email address. Perhaps a simple clipboard and paper kept by your cash register or computer will work well too.

But what about Material?

As a MilitaryAvenue Partner we invite you to peruse our content. Find what articles your customers would enjoy and then share them! If you decide to pull an article off of just put a line at the bottom of the article: "Content Provided by, supporting the relocation and lifestyle needs of the American Military Family"

Here are some MilitaryAvenue resources to get you started:

Also be sure to regularly glance through our Reading Room for articles to share on your Business Facebook Page, newsletter or other circulation: The latest additions to MilitaryAvenue are found here:

Other great sources of content might be a trade association, a small business association, perhaps information from your chamber of commerce. It doesn't take too much research to find a wealth of information to share! Just be sure that if you are printing that you aren't breaking copyright.

Stay Connected with your customers! They will thank you. You will appreciate customers that keep coming back.

- The Team
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