SHE Serves, too

The female-soldier, sailor, marine or airmen.  It is a growing population, despite our US Military size shrinking.  (See last week’s ‘Active Duty Military Population’).  When marketing to your customers don’t forget this very important member of our US Military. Get to know your customers …

U.S. Air Force Airman 1st Class Ashley Taylor checks the signals on a
satellite receiver/transmitter July 7, 2011, at Hurlburt Field, Fla. Taylor is a
mission systems journeyman assigned to the 1st Special Operations
Component Maintenance Squadron.
(U.S. Air Force photo by Senior Airman Joe McFadden) Women comprise 200,888 or 14.3 percent of the DoD Active Duty force. The percentage of women in the Active Duty population is greater in 2009 than it was in 1990 (from 11.5% of officers and 10.9% of enlisted in 1990, to 15.5% of officers and 14.1% of enlisted members in 2009). Overall, the number and ratio of female officers (35,611) to female enlisted (165,277) is one female officer for every 4.6 female enlisted members. This ratio varies across the military Services with the Army retaining one female officer for every 4.1 female enlisted personnel, the Air Force retaining one female officer for every 4.3 female enlisted personnel, the Navy retaining one female officer for every 5.3 female enlisted personnel, and the Marine Corps retaining one female officer for every 9.7 female enlisted personnel.

Source: 2009 Demographic Report as published by the Office of the Deputy Under Secretary of Defense (Military Community and Family Policy).Posted byLeanne KocsisonMonday, August 29, 2011Labels:By The Numbers,Getting to Know Your Customer