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Autoposting on Facebook
I just read an interesting article on SocialMediaToday that I know is quite appropriate for our Business Partners. On average, Facebook Pages that show posts via a third party app such as HootSuite or TweetDeck, as opposed to linking the old fashioned manual way, receive 70% fewer likes and comments. Linking to your Facebook Page via auto post is a very common and time saving practice and while I have dabbled in it, for the most part I stay clear from it for the simple reason of posting via an auto post just doesn’t look as good or as appealing as doing it manually – posting a link directly from your…
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Our Military and their Education
Learn more about the GI Bill at http://www.gibill.va.gov/ If you are in the business of education the US Military Member is a great potential-customer. They have goals, benefits, and drive. Get to know your customers … The majority (86.0%) of officers have a Bachelor’s or higher degree. Few (4.6%) enlisted members have a Bachelor’s or higher degree, while most (94.0%) have a high school diploma and/or some college experience. In the past nineteen years, the percentage of Active Duty members who have a Bachelor’s and/or an advanced degree has decreased for officers (from 89.6% in 1990, to 86.0% in 2009) but has increased for enlisted (from 2.5% in 1990, to…
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The Military Member: Young and Vibrant
What a great marketing-demographic the Military Member is. They are young, with a steady paycheck, and looking for businesses that are loyal and trustworthy. Get to know your customers… More than one half (51.5%) of Active Duty enlisted personnel are 25 years old or younger, with the next largest age group being 26 to 30 year-olds (21.3%), followed by 31 to 35 year-olds (12.3%), 36 to 40 year-olds (9.4%) and those 41 years old or older (5.5%). Almost one fourth (24.3%) of Active Duty officers are 41 years of age or older, with the next largest age group being 26 to 30 year-olds (21.9%), followed by 36 to 40 year-olds (20.2%), 31 to…
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Where does our Active Duty Live?
Get to know your customers… The Albany Marine Band, stationed at Marine Corps Logistics BaseAlbany, GA, performs at the Marine Week Proclamation Ceremonyat the War Memorial in St. Louis, MO.(Photo by LCpl Daniel Wetzel)While the Active Duty population is located throughout the world, the three primary areas in which Active Duty members are assigned are the United States and its territories (86.5%), East Asia (6.3%), and Europe (5.8%). The ten states with the highest Active Duty military populations are: California (163,034), Virginia (129,948), Texas (129,440), North Carolina (110,286), Georgia (75,058), Washington (61,326), Florida (59,135), Hawaii (46,394), Kentucky (42,001), and South Carolina (37,268). This is just the Active Duty military-person. There…
