The Military Member: Young and Vibrant

What a great marketing-demographic the Military Member is.  They are young, with a steady paycheck, and looking for businesses that are loyal and trustworthy.  Get to know your customers…

More than one half (51.5%) of Active Duty enlisted personnel are 25 years old or younger, with the next largest age group being 26 to 30 year-olds (21.3%), followed by 31 to 35 year-olds (12.3%), 36 to 40 year-olds (9.4%) and those 41 years old or older (5.5%).

Almost one fourth (24.3%) of Active Duty officers are 41 years of age or older, with the next largest age group being 26 to 30 year-olds (21.9%), followed by 36 to 40 year-olds (20.2%), 31 to 35 year-olds (19.8%), and those 25 years old or younger (13.8%).

Overall, the average age of the Active Duty force is 28.4. The average age for Active Duty officers is 34.7, and the average age for enlisted personnel is 27.2.

Source: 2009 Demographic Report as published by the Office of the Deputy Under Secretary of Defense (Military Community and Family Policy).Posted byLeanne KocsisonMonday, September 12, 2011Labels:By The Numbers,Getting to Know Your Customer