Autoposting on Facebook

I just read an interesting article on SocialMediaToday that I know is quite appropriate for our Business Partners.
On average, Facebook Pages that show posts via a third party app such as HootSuite or TweetDeck, as opposed to linking the old fashioned manual way, receive 70% fewer likes and comments.   Linking to your Facebook Page via auto post is a very common and time saving practice and while I have dabbled in it, for the most part I stay clear from it for the simple reason of posting via an auto post just doesn't look as good or as appealing as doing it manually - posting a link directly from your Facebook Page.
- Facebook Autoposting - A Social Media No-No

We have found that third-party apps like TwitterFeed are great for Twitter.  Automatic posting makes it very easy to share our latest articles, blogs and even military discounts!  Our followers enjoy retweeting them and our readership grows.  However, Facebook is a much more personal experience and we at MilitaryAvenue have always steered clear of automatic posting.  Instead, we pick a few key articles, an empowering quote for the day, and a general question to engage our military-families. 


As for the articles we elect to share, we select a photo to catch our readers' attention and add a comment as to why this article is relevant to them, the military family.  Our user experience is much more engaging this way.  As a small business owner you too have to find the balance of 'too much information' (which often comes with auto-posting) for your followers as opposed to falling off their radar with not enough posts.  You want to share the right amount of engagement, making your business a trusted resource.

Find your balance, share the posts relevant to your fans, and you will be on your way to being a valued resource to your customers.  Best of luck!

- Leanne from MilitaryAvenue.com



By the way, if your business does have a Facebook presense be sure to pop over to our MilitaryDiscounts page an introduce yourself: http://www.facebook.com/pages/Military-Discounts/112981725440917We post new and updated discounts to our Facebook Friends at Military Discounts (over a thousand growing very fast) and love the interaction from our Business Partners as well.  What a great opportunity to engage with potential new customers!

Our Military and their Education

Learn more about the GI Bill at http://www.gibill.va.gov/
If you are in the business of education the US Military Member is a great potential-customer. They have goals, benefits, and drive. Get to know your customers ...

The majority (86.0%) of officers have a Bachelor’s or higher degree. Few (4.6%) enlisted members have a Bachelor’s or higher degree, while most (94.0%) have a high school diploma and/or some college experience.

In the past nineteen years, the percentage of Active Duty members who have a Bachelor’s and/or an advanced degree has decreased for officers (from 89.6% in 1990, to 86.0% in 2009) but has increased for enlisted (from 2.5% in 1990, to 4.6% in 2009).

Visit our Education Center to read about our Military Education Answers, articles and resources.

Source: 2009 Demographic Report as published by the Office of the Deputy Under Secretary of Defense (Military Community and Family Policy).

The Military Member: Young and Vibrant

What a great marketing-demographic the Military Member is.  They are young, with a steady paycheck, and looking for businesses that are loyal and trustworthy.  Get to know your customers...

More than one half (51.5%) of Active Duty enlisted personnel are 25 years old or younger, with the next largest age group being 26 to 30 year-olds (21.3%), followed by 31 to 35 year-olds (12.3%), 36 to 40 year-olds (9.4%) and those 41 years old or older (5.5%).

Almost one fourth (24.3%) of Active Duty officers are 41 years of age or older, with the next largest age group being 26 to 30 year-olds (21.9%), followed by 36 to 40 year-olds (20.2%), 31 to 35 year-olds (19.8%), and those 25 years old or younger (13.8%).

Overall, the average age of the Active Duty force is 28.4. The average age for Active Duty officers is 34.7, and the average age for enlisted personnel is 27.2.

Source: 2009 Demographic Report as published by the Office of the Deputy Under Secretary of Defense (Military Community and Family Policy).

Where does our Active Duty Live?

Get to know your customers...

The Albany Marine Band, stationed at Marine Corps Logistics Base
Albany, GA, performs at the Marine Week Proclamation Ceremony
at the War Memorial in St. Louis, MO.
(Photo by LCpl Daniel Wetzel)
While the Active Duty population is located throughout the world, the three primary areas in which Active Duty members are assigned are the United States and its territories (86.5%), East Asia (6.3%), and Europe (5.8%).

The ten states with the highest Active Duty military populations are:
  • California (163,034),
  • Virginia (129,948),
  • Texas (129,440),
  • North Carolina (110,286),
  • Georgia (75,058),
  • Washington (61,326),
  • Florida (59,135),
  • Hawaii (46,394),
  • Kentucky (42,001), and
  • South Carolina (37,268).

This is just the Active Duty military-person. There are more family members then military personnel so for the most part you can at least double each number to get a picture of how many military & family members live in your state.

Source: 2009 Demographic Report as published by the Office of the Deputy Under Secretary of Defense (Military Community and Family Policy).
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Helpful Information for our Partners and Small Business Owners as seen on Pinterest