Gaining quickly in national recognition and deservedly so, are Military Spouse Appreciation Day and National Military Appreciation Month which is the entire month of May! As a business interested in marketing to the military you should be announcing these events and sharing with your military customers that you do appreciate them! One example of a corporate program to recognize the military community is Chevrolet who just announced a special military "Honor" badge program for National Military Appreciation Month:
“The men and women of the U.S. Armed Forces have given so much for so many,” said Alan Batey, vice president, Chevrolet sales and service. “This is one small way Chevrolet can say ‘Thank you.’”
A regular year long feature that GM offers to military customers
"The GM Military Discount is available to active, reserve and retired members and spouses of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard. The discount, ranging from $400 to $4,000, is available on most Chevrolet cars, trucks and crossovers, depending on the model and options selected. The discount can be combined with most current incentives."
Maybe you can not offer such a large incentive program but you could have a Military Spouse Appreciation Day special? This year it is on May 11th (always the Friday before Mother’s Day). MilitaryAvenue has designed a list of 101 Ways to Thank a Military Spouse to make it easy for you! Look up the list, pick out one or a series and go to it! Here is #16 of 101 Ways:
Finally, look at this great demographic about military spouses. What an audience! Market to these fantastic patriots and say thank you for all that they do!