Expand Your Market Reach to the Military Community with RANK

ATTENTION military friendly businesses: We have an offer for your business that gives you additional exposure to the military community! Read more

A Military Discount Helps Your Sales

Do you have a plan to reach your military community?  Will a Military Discount help?

Does your business Strategy include a military discount?  What is strategy? To better help me explain why a business should offer a military discount as part of their marketing plan I did some research. Strategy is from a Greek word and basically outlines the policies of the organization to meet goals! Goals like: how much in sales, revenue and profit do we need to keep our doors open? That is what I am talking about! So after establishing some policies, we then need to plan to fulfill our strategy and meet our goals!

Why should I market to the military?

A marketing plan to reach the military community with your products or services means you are aiming at a young demographic of 18-34 year olds (most with families)! They are frequently deployed to many locations around the world in defense of your freedom! That would almost seem like it is enough but that is a patriotic emotional appeal and does not fully explain why a discount should be part of your plan! They have significant choices of product/services to choose from and many will relocate (PCS is military term) every three years.  But the bottom line is will having a military discount increase my sales and profit! 

So lets get started with a series of thought provoking questions!

What should I consider?

Will a discount increase my sales?
Will the increased sales meet my goals?
How much of a discount can I afford? One time? Special events? Continuous?
Does my competition offer a military discount?
Where is the nearest installation? Do you know how many of your customers are military?
Do you want to increase military sales?

What about Social Media?

Are you up to date on social media and does a Military Discount help expand it?
Can you reach the military community with your social media?
Do you want to reach more of the mobile military audience?
Are you connected with Pinterest, Twitter, Facebook, Google +
Should you reach out through a known and trusted military source like MilitaryAvenue.com to expand my social media reach?

What are the benefits?

Expanded market with larger military presence!
Being seen as a military friendly business is often a draw for newcomers.
Civilian population appreciates your support to the military community too!
Increased market reach through branding of your product/services with military personnel spreading the word for you!


The idea of developing a strategy and planning for your sales to a larger military audience can be exciting! Have you thought it through? Ready to design it? Talk to us and we can help you reach out to the military community today! List with us for free with a discount or upgrade to reach a wider audience! We use multiple social media to spread the word about your ads! Facebook, Pinterest, Google+, Links from Government websites, Twitter and more! We want to help the military community connect with reliable, ethical and intelligent businesses who care about their country and want to profit while supporting the deserving men and women of our armed forces and their families!


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A Way to Support the Military Child

Are you a business that supports the military child?

Operation Purple Camp needs help!  This is a great opportunity for military children that have been thrust into the whirlwind of deployment to enjoy a week with other military kids.  They will experience camaraderie, activity, smiles, resiliency and just plain fun.  The program is free for military families that are paying for the stress of war in so many other ways.

However, many kids will be unable to attend Operation Purple Camp this summer due to lack of funding. THEY NEED YOUR HELP! Help us continue supporting military kids next summer by donating to Operation Purple Camp today.

The National Military Family Association is a 501(c)3 charity helping military families of all ranks and Service branches. Their network of more than 1 million military family members is among the largest in the U.S.   They need your help.  Will you consider donating to help send a military child to camp this summer? 

If you have just a small budget that you can give please do that.  It will be money well given!

Thank you.

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MilitaryAvenue has no affiliation with National Military Family Association.  We only recognize an opportunity for local businesses to reach out where they are needed most.

Grab the Eye of the Military Community with a Banner Ad!

Military Avenue is offering a 50% Discount for Featured Partner Banner ads for 10 days!

Reach out with the Featured Partner Banner as seen below and take advantage of this offer before the end of February.  Grab the eye of the eye of the military community that is just beginning the PCS season and relocating to your area. 
Featured Partner Banner Example

A Featured Partner Banner (and General's Package) means you are seen on every page at your installation(s) with a rotating banner that links to your ad.  The Generals Package includes your logo and five other images!  Perfect for realtors, auto sales, product images, area tourism and much more.  With your BANNER discount you are saving $300!  This will place you at the top of your category and increase your ad traffic for an entire year. 

Current Advertisers: Log into your account and select the upgrade, you do not need to create a new account. Log in here: Account Log in. Use the coupon code "BANNER" for the 'Featured Partner General's Package' option. BANNER has to be all caps. Here are some step-by-step directions if you would like some assistance.

Featured Partner Banner Example
New Adverstisers: Click on Business Sign up, Scroll down to 'Featured Partner General's Package' and fill in your information. At the end of the process please use the coupon code "BANNER" to get the package at 50% OFF. BANNER has to be all caps. Please call us with any questions at (877) 425-9992 or email Dale@MilitaryAvenue.com

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Related Posts with Thumbnails

Helpful Information for our Partners and Small Business Owners as seen on Pinterest