“Calling Dan will also bring the opportunity for discounts …” Something caught my eye, increased the focus, sped up the senses a bit, made me look twice, liked what what I saw, turned to look, clicked on it, read, read more, smiled, connected the dots and they got my attention.  Recently, we had an innovative, military friendly online small business, Frog in My Pocket,  place several First Class Package ads on MilitaryAvenue and I asked the owner if she could answer a few questions about her business and specifically the company’s marketing strategy.  Penny readily agreed to tell us more about Frog in My Pocket and her efforts to support…