Yesterday morning, to celebrate Veterans Day, we sent out an email to all of our Veteran and Active Duty MilitaryAvenue Users.  The gist of the email is here.  We wanted to be sure that this very important group of people received a “Thank You for serving” in their email box first thing on their day. Within moments of sending the card I had an email response: “Thank you for remembering, it is nice to be recognized.” – Alfred and then they kept coming… “Thank you for your greeting. Although I have been retired for some time now, It would be a distinct pleasure & honor to do it all over again.  I just wish there was some small way I could serve…

MAPP Tip of the Month “Walk a mile in my shoes” is usually used to describe what you should do before you criticize someone. I would like to use it differently to describe what you should do while considering marketing to the military community! Have you ever walked a mile in a pair of combat boots?! How about the sneakers of a young child who has a parent in Iraq/Afghanistan and fears they might not seem them again? Or the heels of a woman who goes to bed every night without her husband knowing he is flying dangerous missions and she can’t fall asleep without praying for him for an…