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Our Military and their Education
Learn more about the GI Bill at http://www.gibill.va.gov/ If you are in the business of education the US Military Member is a great potential-customer. They have goals, benefits, and drive. Get to know your customers … The majority (86.0%) of officers have a Bachelor’s or higher degree. Few (4.6%) enlisted members have a Bachelor’s or higher degree, while most (94.0%) have a high school diploma and/or some college experience. In the past nineteen years, the percentage of Active Duty members who have a Bachelor’s and/or an advanced degree has decreased for officers (from 89.6% in 1990, to 86.0% in 2009) but has increased for enlisted (from 2.5% in 1990, to…
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The Military Member: Young and Vibrant
What a great marketing-demographic the Military Member is. They are young, with a steady paycheck, and looking for businesses that are loyal and trustworthy. Get to know your customers… More than one half (51.5%) of Active Duty enlisted personnel are 25 years old or younger, with the next largest age group being 26 to 30 year-olds (21.3%), followed by 31 to 35 year-olds (12.3%), 36 to 40 year-olds (9.4%) and those 41 years old or older (5.5%). Almost one fourth (24.3%) of Active Duty officers are 41 years of age or older, with the next largest age group being 26 to 30 year-olds (21.9%), followed by 36 to 40 year-olds (20.2%), 31 to…
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Where does our Active Duty Live?
Get to know your customers… The Albany Marine Band, stationed at Marine Corps Logistics BaseAlbany, GA, performs at the Marine Week Proclamation Ceremonyat the War Memorial in St. Louis, MO.(Photo by LCpl Daniel Wetzel)While the Active Duty population is located throughout the world, the three primary areas in which Active Duty members are assigned are the United States and its territories (86.5%), East Asia (6.3%), and Europe (5.8%). The ten states with the highest Active Duty military populations are: California (163,034), Virginia (129,948), Texas (129,440), North Carolina (110,286), Georgia (75,058), Washington (61,326), Florida (59,135), Hawaii (46,394), Kentucky (42,001), and South Carolina (37,268). This is just the Active Duty military-person. There…
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SHE Serves, too
The female-soldier, sailor, marine or airmen. It is a growing population, despite our US Military size shrinking. (See last week’s ‘Active Duty Military Population’). When marketing to your customers don’t forget this very important member of our US Military. Get to know your customers … U.S. Air Force Airman 1st Class Ashley Taylor checks the signals on asatellite receiver/transmitter July 7, 2011, at Hurlburt Field, Fla. Taylor is amission systems journeyman assigned to the 1st Special OperationsComponent Maintenance Squadron.(U.S. Air Force photo by Senior Airman Joe McFadden) Women comprise 200,888 or 14.3 percent of the DoD Active Duty force. The percentage of women in the Active Duty population is greater in 2009 than…
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Active Duty Military Population
Last week we learned that there are 3.6 million members in our US Military but have you ever wondered what branches they serve in? Get to know your customers… Active Duty: Member HighlightsService Branches “Taking aim.” Army Spc. Paul M. Cattorn, a squad automatic weaponmachine gunner assigned to Company C, 2nd Battalion, 30th InfantryRegiment, 4th Brigade Combat Team, 10th Mountain Division, Task ForceStorm, provides security for Afghan National Security Forces. The Army has the largest number of Active Duty members (549,015) followed by the Air Force (328,847), the Navy (324,239), and the Marine Corps (203,075). There are also 42,426 Active Duty members of the DHS’s Coast Guard. At a total of…
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How large is our Military Population?
Your customers live all around the world. They may be across the country now but moving to your area soon. They may be a part of the National Guard or Reserves and travel to your area on Drill or Reserve weekends. They may be the next customer to walk through your door. Do you know how large our US Military Force is? Get to know your customers… The total number of military personnel is over 3.6 million strong, including DoD Active Duty military personnel (1,405,176); DHS’s Active Duty Coast Guard members (42,426); DoD Ready Reserve and DHS Coast Guard Reserve members (1,079,627); members of the Retired Reserve (220,645) and Standby…
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The Gift of a Military Discount
I just returned from one of my new favorite local businesses, Taylor Rental in Avon, Ohio. My husband and I decided to rent a paint sprayer to paint our aging deck. It is an every third year project for us and one we don’t look forward to. (In fact, the last time it was done my husband was in Iraq and my mom, dad and I did it. Clever way to get out of it there, hun.) Our time has become more and more valuable over the years and spraying the paint onto the deck followed by a quick rolling job sounded like a great option to an otherwise three or four day project.…
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Getting to Know Your Customer: The Use of Child Care Amongst Military Families
Do you often wonder how integrated the military families are within your community? Do they spend all of their time on their installation, work & pleasure, not venturing into the community around them? Not according to a recent survey of military families! A survey down by The Rand Corporation shows that just about 40 to 50% of military families with preschool children in child care use off-base facilities. This is just a glimpse of how your military community is infused in your neighborhood. You have taken a great first step by advertising your service on MilitaryAvenue.com; continue to update your Military Rewards to fit their needs and they will come.…
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What Makes Up our Military Family?
Getting to Know Your Customer There are more family members (57.6%) than Active Duty members (42.4%) in the DoD. Note from MilitaryAvenue.com: This chart represents all Active Duty members. It does not take into account our retired military members as well as our National Guard and Reserve Forces. Practical Applications: Consider the fact that it is not only our service-members that makeup our “United States Military”. The spouses & children should be considered when thinking about how to market your businesses to your local military installation. MilitaryAvenue.com has made a niche with our Military Spouses. They hold the purse strings as their military-spouses are deployed or are TDY/TAD for an…
