• militarymarketing

    MAPP Tip of the Month

    How do I develop a military friendly ad? Or maybe, why should I develop a military friendly ad? When developing advertising the key phrase is audience, audience, audience and message, message, message. Similar in many ways to the real estate phrase: location, location, location. Do you remember the college or high school enthusiasm for your “team” or school? Are you a member of a group such as a church, social club, or business organization? You develop an affinity (defined as closeness or attraction) for groups in which you participate. The military organizations build on this cohesion to get their missions accomplished and the community lives and feels this cohesion every…

  • militarymarketing

    MAPP Tip of the Month: MilitaryAvenue Resources

    Are you using all the resources of MilitaryAvenue? One of our goals at MilitaryAvenue.com is to connect the military community with your “outside the gates” business. With that in mind we have multiple ways for you to reach the military community and I want to ensure you are using them all! We have many opportunities for businesses around large military population centers to list ads in multiple locations. We allow three free ads within 100 miles of your office. Are there multiple installations nearby? Have you placed an ad at three of them? Duplicating an ad is easy! Go to Business Partner Log In, log in with your username and…