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Do You Have a Frog in your Pocket?
“Calling Dan will also bring the opportunity for discounts …” Something caught my eye, increased the focus, sped up the senses a bit, made me look twice, liked what what I saw, turned to look, clicked on it, read, read more, smiled, connected the dots and they got my attention. Recently, we had an innovative, military friendly online small business, Frog in My Pocket, place several First Class Package ads on MilitaryAvenue and I asked the owner if she could answer a few questions about her business and specifically the company’s marketing strategy. Penny readily agreed to tell us more about Frog in My Pocket and her efforts to support…
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Your Social Media Pages: We want to point to you
MilitaryAvenue Partners: We want to share you on our Social Media Network.MilitaryAvenue.com has close to 10,000 followers on Twitter; nearly 10,000 on Pinterest; approaching 9,000 on Facebook. Our military-family network covers the nation.* And we want to link to YOU! We want to include you in tweets like this: Do you offer a #MilitaryDiscount? These companies do: #FF @splashbrandon @tutorosity @a1creativedf @tristanemond @hibuenapark— Dale Kissinger (@MilAve_Col_K) March 1, 2013 or add you to our Favorites on Facebook. Like this: Our ‘Businesses that Support the Troops’ Circle on Google+ is growing. Will you be our next addition? Leave a comment here with the name of your business, city and state … in order that we…
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A Military Discount Helps Your Sales
Do you have a plan to reach your military community? Will a Military Discount help? Does your business Strategy include a military discount? What is strategy? To better help me explain why a business should offer a military discount as part of their marketing plan I did some research. Strategy is from a Greek word and basically outlines the policies of the organization to meet goals! Goals like: how much in sales, revenue and profit do we need to keep our doors open? That is what I am talking about! So after establishing some policies, we then need to plan to fulfill our strategy and meet our goals!Why should I…
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Is Your Military Discount up to date?
Attention Attention AttentionAttention to the Details … Every day we share the best of your military-discounts on Facebook, Pinterest and Twitter. On the first of every month MilitaryAvenue Alerts is published to thousands of members of the military community around the country with your ad shared with your community.Your ad is visible to the Military Community on MilitaryAvenue.com at your base or post 24/7.These are service-members and spouses, the decision makers, that are interested in the latest & most up to date military-discount and -incentive in their area, your area! Do you keep your MilitaryAvenue ad up to date? Your ad should not be stagnant, just like a business-marketing plan isn’t stagnant; otherwise it will not…
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Military Dates to Remember 2012
The New Year is almost here and we promised to provide updates for our 2012 Military Dates to Remember! Here is the first six months and we will update as the calendar continues to roll! Your military community will appreciate your knowledge of their events. Show your appreciation with marketing efforts, simple “thank yous” from your sales staff and patriotic window displays or website images/pages. Don’t forget your social media efforts too! Nothing like a mention on Facebook or twitter to draw friends, likes and shares! Do you keep up with MilitaryAvenue on Facebook or Twitter? How about our Military Discount Facebook page? We welcome your comments as a partner…
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Marketing to the Military – Nationwide Advertising Opportunities
At MilitaryAvenue we pride ourselves in helping local military-families find local businesses that support them. There are unscrupulous businesses out there that are ready to take advantage of the ‘new in town folks’. However, our Partners have affirmed our core values, Trust, Value and Service. We know that you will be there for our military families, welcoming them to your neighborhood. A MilitaryAvenue Partner can have a free ad on MilitaryAvenue.com at their local installation if they offer a military-discount. This is our way of saying ‘Thank you!’ for giving from your bottom-line back to those who serve. There are other opportunities too: First Class, General and Featured Partner Packages. (Learn…
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Military Dates to Remember 2011- 2012
sSay “Thank You” on Veterans Day!We frequently get visits to MilitaryAvenue for folks looking for military important dates! To help, we will again begin placing important dates for the military community for followers to see! Well in advance of the date, so you can reach out and plan to recognize the events appropriately! We will also post on twitter! We are posting through June 2012 and will update as we gather new or updated information! Some dates may not be particular to the military but think of a deployed service member returning after a deployment and enjoying Thanksgiving with their family. Last year there was an empty chair while they…
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Celebrating Military Veterans and Families this Veterans Day
FOR IMMEDIATE RELEASE Grand Rapids, MI, October 5, 2011 – MilitaryAvenue.com is seeking businesses that value, support and wish to recognize our past and present military members this Veterans Day. Veterans Day is the perfect opportunity to take part in MilitaryAvenue.com’s ‘Celebrating Veterans Giveaway’. As a business that supports America’s soldiers, sailors, airmen and marines consider donating a national gift-card, Visa Cash Card or merchandise to this giveaway recognizing the sacrifices of our Veterans, Active Duty, National Guard and Reserve service-members. It is a simple way for a business to say “Thank You”. Businesses that participate in MilitaryAvenue.com’s Veteran’s Day Giveaway will experience increased brand awareness among military families. The…
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Autoposting on Facebook
I just read an interesting article on SocialMediaToday that I know is quite appropriate for our Business Partners. On average, Facebook Pages that show posts via a third party app such as HootSuite or TweetDeck, as opposed to linking the old fashioned manual way, receive 70% fewer likes and comments. Linking to your Facebook Page via auto post is a very common and time saving practice and while I have dabbled in it, for the most part I stay clear from it for the simple reason of posting via an auto post just doesn’t look as good or as appealing as doing it manually – posting a link directly from your…
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What Does Your Ad Say to Military Consumers?
We have some great military supporters on MilitaryAvenue! In fact, our MilitaryAvenue Partners are the best! You are part of an elite group of business patriots! Congratulations! Now the next step: What are you telling your military audience as a Partner? That you support them during wartime? That your ad demonstrates your willingness to recognize their sacrifice? Does it show you are professional, your service or product is worth spending their combat earned dollars on? Let’s take a look at two ads. First is an example of an ad that needs more information to create interest. The second provides more information and will draw folks to read more and find…
